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 Direct
Email Marketing offers celebrity booking agents a cost effective way to
utilize the power of the internet. It's a quick and powerful way to
become a big player in the entertainment business. Having information
about your next your next scheduled tour, a new artist, celebrity or
band is one of the fastest and least expensive tools you can use to get
the word out.
Assuming you have access to the internet and you are familiar with sending and receiving email, the next step is learning how to create an effective email message and how to send it to the people on your email list. Many of the free email websites (Yahoo, hotmail, etc.)
limit the amount of emails one can send at one time. Some ISP's
(Internet Service Providers) limit the amount of data you can transfer across the internet at one time. If you find that your options are limited,
you may consider using an online company (Topica, iContact, etc) to create and send your email from your web browser.
This will give you the opportunity to send your messages to a much larger
database. Using their servers and their internet connection to send your email is fast, frees up your computer and it will not jeopardize your ISP account.
When it comes to sending out email to promote your talent agency, it is highly recommended that you research the meaning of
"spam." Sending unsolicited email (spam), can have a negative effect on your
marketing effort and damage your reputation. The recipients that did not ask to be on your mailing list will probably delete
it immediately. Some may reply with an unpleasant message and demand to be removed from future mailings. In many cases it is illegal and could result in the loss of your ISP
or email marketing service account and other actions against you. Make
sure you read their terms and conditions carefully.
What makes email so incredible, when used properly, is it's viral effect. You can send your email
newsletter or notice to ten clients and in minutes each of your clients
have forwarded it to 10 additional readers (and potential clients). And
then, they send it to people they know who may be interested in your
information. And, this is all done at no cost to you. The result can
lead to new clients and business. How many time have you received something that you forwarded to your friends and they in turn forwarded to all of their friends?
Online marketing is a powerful tool and can separate you from the competition in more ways than one.
When you use the internet, a whole new marketing world is literally at your fingertips.
Written by Kevin Morrison
of eJams EntertainmenBooking Agency
Start your own talent & celebrity booking agency
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